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Saturday, 14 January 2017

9 Major Ecommerce Strategies You Can Use To Grow Your Business Increasing Revenue This 2017

You have decided to grow your business, and have also understood that the best ways you can do this is by reaching out new customers online.But how exactly can digital marketing and more specifically ecommerce help you grow your business and achieve your goals. For the smaller to the medium business, ecommerce is one great opportunity that enhances both your brand as well as the bottom line. And according to the NAB Online Retail sales index, Australian Consumers spend 17.4 billion online in the past 12 months.Given below are the eight major ecommerce strategies you can use to grow your business increasing revenue this 2017.

Treat Your Ecommerce business as if it were a thriving offline business: How will you continue to treat your ecommerce business? Do you see it as ahobby? Or is it something fun to do in your spare time? It might be easy in a way especially if it is not earning you in any ways. And if you sincerely have a desire to grow your business then you need to act as if it’s already.

Unique Product Content: This is a strategy that will help you stand ahead of your competitors, boosting up your SEO Strategy and drawing people to your store. Have your productions kept at a maximum of 250 words with broad terms in the product title, followed by the synonyms in the body text.

Micro Target an Online Audience: Ecommerce industry is basically all about establishing a territory, in short defining and designing a site to reach out the marketing audiences with similar interest or characteristics.Whatever your product or services is all about do define your company niche audience that you can penetrate online with some specialize offerings.

Blog and doing things regularly: Creating quality content on regular basis ensures that your website is not left behind in google search pages, building credibility with all the potential audiences. This also helps in increases engagement which can help you drive customers in a much more effective manner.

Getting rid of slow moving products: Many online stores continue to struggle with stocks that gather dust on their shelves. This will not just lock up the physical space but also the funds invested in. They might turn out to be seasonal products, older products that are not purchased, or any other product that has not been purchased in the last few months. Try and consider closing the products having some special discounts, sales and other marketing vehicles. Getting rid of all the old products will help in boosting up the cash flow followed by free space and resources to buy new stocks that are more likely to sell.

Investing in mobile: Mobile ecommerce has been growing at a growth rate of 130 percent annually. If you lack a robust mobile ecommerce platform, then you will see a dramatic decrease in the revenue over the next few years. In order to stay ahead of your competitors you will here need to offer you with mobile accessible services like delivery status, the real time notifications, click to call, maps, and the last but not the least product information.

Clear call to action: Having relatively clear and short call to action buttons with a single message can help people to make purchase done.Adding a bit sense of urgency to a product will help in influencing the customer to come forward and make a purchase. Creative and direct call to action button work really better and well when compared to buy now work really best.

Integrate across channels: Create multi-channel offerings enabling your customers to come forward and experience your brand consistently, whatever their shopping method of choice is. Just make sure that the products you have been selling via different channels are sufficiently differentiatedto account for the price differences.

Curate a proprietary Selection: Proprietary selection is one major strategy that focuses on curating a narrow and deep assortment of products in a particular segment. These websites help in getting merchandize feeling due to the originality and depth of assortment, followed by the difficulty in finding the products and services followed by the power of customer communities.

To Conclude:

By implementing each of the above mentioned tips you will not just see an increase in the sales, conversions, revenue, profit, building a reputable brand for all your products and services. So whether you are offering some discounts or free shipping adding reviews or security bandage you will then see an increase in profit levels, allowing you to scale and growing your business at ease.

About The Author

Michael is the Marketing Manager at Ampliz, specializing in Email Address Verification and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.


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